Adobe has launched Adobe Journey Optimizer (AJO) B2B Edition, a new tool designed to enhance B2B marketing and sales through the power of generative AI. Targeting businesses that engage in complex and extended sales cycles, AJO B2B Edition helps sales and marketing teams identify key decision-makers and create personalized experiences across various channels, including web, mobile, email, and social media. Built on the Adobe Experience Platform, which offers a unified view of customers, AJO B2B Edition supports the creation of tailored customer journeys and AI-generated content, significantly improving the ability to engage the right individuals and shorten sales cycles.
AJO B2B Edition complements Adobe’s Marketo Engage, a leading B2B marketing automation tool, by identifying and nurturing qualified buying groups. The tool facilitates the creation of buying groups aligned with product portfolios and orchestrates personalized journeys for each decision-maker. Additionally, it enhances coordination between sales and marketing teams, providing them with AI-generated insights and recommended actions to optimize customer engagement. Adobe Journey Optimizer B2B Edition also offers advanced performance measurement capabilities, allowing businesses to analyze and optimize their marketing strategies. Adobe, a global leader in digital experience solutions, continues to innovate with this latest addition to its suite of AI-powered tools.
