The acquisition of Outsell, a prominent SaaS provider, has been finalized by Impel, a leader in AI-powered customer lifecycle management for the automotive industry, in a transaction that exceeds $100 million in cash and equity. Impel's third acquisition in as many years, this strategic move consolidates its status as a pioneer in AI-driven solutions for automotive retail. The acquisition positions Impel to offer the industry’s first end-to-end AI sales and marketing automation platform, serving over 8,000 dealers across 51 countries. By integrating Outsell’s expertise in automated customer engagement, powered by predictive AI and first-party data, with Impel’s advanced AI merchandising and communication technologies, the combined entity aims to revolutionize automotive retailing.
This union enables dealers to deliver hyper-personalized customer experiences seamlessly across all touchpoints, enhancing efficiency and customer satisfaction amid evolving market dynamics such as the shift towards electric vehicles and digital dealership transformations. Impel’s strategic growth trajectory includes expanding its partner ecosystem and enhancing its platform through organic development and targeted acquisitions, reinforcing its commitment to driving innovation in automotive customer engagement.
